Our business model
Ahold is a group of supermarket companies based in the United States and Europe. We win the loyalty of customers in each of our markets by providing products and services they want at prices that are competitive with all food channels.
Allocating capital for growth
We continue to grow in areas where we can achieve an attractive return. We are improving our existing store formats and opening innovative new format concepts in many of our markets.
Lowering cost base
We are reducing costs by simplifying all aspects of our business, including store operations, shrink, logistics, energy usage and overhead. We have also taken a rigorous approach in dealing with underperforming stores. We continue to build on our continental sourcing strategy.
Building strong consumer brands
We are building powerful consumer brands in each of our markets by delivering on the promises we make to our customers every day.
Driving identical sales growth
Our brand positioning and customer offering are increasing customer loyalty, winning new customers and driving identical sales growth in our businesses.