Albert / Hypernova
Company name Albert / Hypernova
Established Ahold Czech Republic (1991), Ahold Retail Slovakia (2001)
Region Europe, the Czech Republic and Slovakia
Store formats Hypermarkets and supermarkets
Private labels Include: Albert, Albert Excellent, Albert Bio, Euroshopper
Albert and Hypernova are among the best-known food retail brands in the Czech Republic and Slovakia. We operate 300 stores in the Czech Republic and 25 stores in Slovakia and employ over 14,500 people in both countries.
We are currently rebranding all our Albert and Hypernova supermarkets in the Czech Republic to Albert to build a single powerful brand and achieve a stronger position in the market. Our offering – particularly fresh food – and our private label products are playing an important part in strengthening the brand. In 2008, we launched Albert Excellent with premium products and Albert Bio to meet the growing demand for organic produce.
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“We are focused on providing the best products and service – and a touch of inspiration to make the difference in our customers’ lives.”
Johan Boeijenga
President and CEO
Albert / Hypernova
Highlights: Albert / Hypernova
- Albert was voted Supermarket of the Year by customers in the Czech Republic for the fourth consecutive year;
- Albert / Hypernova was listed among top 30 employers in the Czech Republic;
- Albert / Hypernova continued to roll-out its rebranding program to a single brand, Albert;
- Conducted innovative and award-winning advertising campaign.